1. Based on principles from the chapter, explain how price affects customer perceptions of the Lululemon brand?

2. Could Lululemon have achieved the same level of success had it executed an alternative pricing strategy?

Relative to customer value, explain customers willingness to pay premium prices for Lululemons products. Based on principles from the chapter, explain how price affects customer perceptions of the Lululemon brand Could Lululemon have achieved the same level of success had it executed an alternative pricing strategy? Can Lululemon continue to succeed with the current premium-pricing strategy? Explain.