Question: 1. Based on the advertisement, what image does the company want you to have about their brand and how do they specifically try to communicate

1. Based on the advertisement, what image does the company want you to have about their brand and how do they specifically try to communicate that image in the ad? 10 marks

Once you have analyzed the ad, visit the companys website and take time to explore the content and the site in detail. Just as in the advertisement you analyzed, the company designed their website to communicate a brand image. Examine the same kinds of elements/design decisions you did in the ad and then think about how the website relates to the brand image communicated in the ad.

2. How did the website impact your perception of the brand image? What else did you find out about the brand that influenced or added to your overall perception of the brand? Refer specifically to what you saw on the website to justify your answer. 10 marks

1. Based on the advertisement, what image does the company want

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