Question: this is a case study, i want short answer please: hour, 58 minutes, 12 con Question completion Launched in the mid-1980s, this energy drink is

this is a case study, i want short answer please: this is a case study, i want short answer please:
this is a case study, i want short answer please:
hour, 58 minutes, 12 con Question completion Launched in the mid-1980s, this energy drink is aimed at finnes CONSCIOUS TV WOTVRT beren 20 MIS AS ZUDOS offered in four flavours and is distributed through supermarkets and sports du Mdvertised OT W rad media with endorsements from well-known European sports stars is currently sold only in Europe. Wevere sve Incomes ane hlach. It is priced above an equivalent non-energy soft drink, such as Coca Cola, bai To Series ARTE energy drinks. Zumposade is the food and drinks company based in Valencia, Spain that produces ZUITVO. The managers want to Zumogo a global brand. They know Zumnogo is seen as a Spanish drink which may not be suitable when developitve brand image. The board of directors has decided to focus first on South America and Asia to launch a goo Chev. Teve alm is for a ten per cent market share in the first year. Decisions are needed on: - Price: should this reflect different arerage Income levels in different countries? - Flavours: does it keep the same flavours across the globe or adapt products to different markers - Packaging: should the design and colours on the cars and bottles be the same everywhere? - Advertising: should different adverts be used in each country or should a global advert be made with dikerer languages added? - Name and brand image: should these be changed or should a global Image and name be established? landded? Name and brand image should these be changed or should how we are QUESTIONS 1. Explain 4 different reasons why mumposswould want to serrat 2. Dus a questionsumpos should exmine before deciding whether toob Da 3. Outline 3 different strategie options for entering Asian and South American markets that he from. 3 marks] END OF CASE

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