Question: 1 . Based on the case study above, develop a comprehensive marketing plan strategy to address the challenges faced by Nokia. Your plan should include
Based on the case study above, develop a comprehensive marketing plan strategy to address the challenges faced by Nokia. Your plan should include the following elements:
Market Analysis: Conduct a SWOT analysis to understand Nokia's current position in the market.
Target Market Identification: Define the target market segments that Nokia should focus on
Brand Positioning: Suggest strategies for rebranding and repositioning Nokia in the minds of consumers.
Marketing Mix Ps: Detail the product, price, place, and promotion strategies to relaunch Nokia.
Digital Marketing and Social Media Strategy: Develop a digital marketing plan, including social media engagement, to increase brand awareness and customer engagement.
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