$1.$ Based on the case study, suggest possible business areas that demand further attention or investigation in order to gain maximum insight into the ways the company can reach its sales targets while minimising their marketing spending.

$2.$ Given the research findings, briefly discuss any new questions that may have arisen.

$3.$ Briefly discuss two ways in which the company should monitor the impact of the recommendations. Your answer should explicitly state the specific business areas that might need to be monitored, and outline ways in which they can be monitored.