20% through organic online search. 11% through print advertising. 46% Google Ads (online advertisements in Facebook,...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
20% through organic online search. 11% through print advertising. 46% Google Ads (online advertisements in Facebook, Google searches, etc.). 6% radio advertising. These results were compared to the amount of money spent on their three means of advertising: Google Ads, magazine print advertisements, and radio advertising. Furthermore, the researchers compared their marketing approach to that of other cosmetics and holistic- living companies. As the money spent on print advertising accounts for nearly 40% of their marketing spend, and radio advertising for 15%, the return on investment is very low, and thus a new strategy is needed. After interpreting all the data, the researchers suggest that the company should vastly reduce spending on print and radio advertising, and increase their investment in online advertising, including Google Ads and Facebook advertising. Furthermore, with a shift in focus towards digital marketing, the company might need to re-structure their marketing department, and consider employing a digital marketing manager. Answer Template: Having read the case study, write a paragraph of 500 words in which you address the following: 1. Based on the case study, suggest possible business areas that demand further attention or investigation in order to gain maximum insight into the ways the company can reach its sales targets while minimising their marketing spending. 2. Given the research findings, briefly discuss any new questions that may have arisen. 3. Briefly discuss two ways in which the company should monitor the impact of the recommendations. Your answer should explicitly state the specific business areas that might need to be monitored, and outline ways in which they can be monitored. 20% through organic online search. 11% through print advertising. 46% Google Ads (online advertisements in Facebook, Google searches, etc.). 6% radio advertising. These results were compared to the amount of money spent on their three means of advertising: Google Ads, magazine print advertisements, and radio advertising. Furthermore, the researchers compared their marketing approach to that of other cosmetics and holistic- living companies. As the money spent on print advertising accounts for nearly 40% of their marketing spend, and radio advertising for 15%, the return on investment is very low, and thus a new strategy is needed. After interpreting all the data, the researchers suggest that the company should vastly reduce spending on print and radio advertising, and increase their investment in online advertising, including Google Ads and Facebook advertising. Furthermore, with a shift in focus towards digital marketing, the company might need to re-structure their marketing department, and consider employing a digital marketing manager. Answer Template: Having read the case study, write a paragraph of 500 words in which you address the following: 1. Based on the case study, suggest possible business areas that demand further attention or investigation in order to gain maximum insight into the ways the company can reach its sales targets while minimising their marketing spending. 2. Given the research findings, briefly discuss any new questions that may have arisen. 3. Briefly discuss two ways in which the company should monitor the impact of the recommendations. Your answer should explicitly state the specific business areas that might need to be monitored, and outline ways in which they can be monitored.
Expert Answer:
Related Book For
Auditing An International Approach
ISBN: 978-0071051415
6th edition
Authors: Wally J. Smieliauskas, Kathryn Bewley
Posted Date:
Students also viewed these general management questions
-
The Crazy Eddie fraud may appear smaller and gentler than the massive billion-dollar frauds exposed in recent times, such as Bernie Madoffs Ponzi scheme, frauds in the subprime mortgage market, the...
-
Northern Virginia Community College HOW MUCH FINANCIAL RISK SHOULD YOU TAKE? Mark D. D'Antonio Nova Southeastern University FORT LAUDERDALE, FLORIDA, U.S.A. Abstract A successful retirement...
-
The comparative balance sheet of Beets Industries, Inc. at December 31, 2013 and 2012, is as follows: An examination of the income statement and the accounting records revealed the following...
-
Let P be an orthogonal matrix. (a) Give 2 2 examples of P such that det P = 1 and det P = -1. (b) If P is n n and det P (-1)n, show that I - P has no inverse.
-
Given the information in the T accounts below, journalize the adjusting entry on December 31, 2021, for bad debts expense, which is estimated to be 4% of net sales. The income statement approach is...
-
Crush Autosmashers can purchase a new electromagnet for moving cars at a cost of \($20,000.\) At the end of its useful life, the electromagnet will be worth \($1,000.\) If Crushs MARR is 12...
-
Haas Company manufactures and sells one product. The following information pertains to each of the companys first three years of operations: Variable costs per unit: Manufacturing: Direct materials ....
-
10. Label and explain in details the following diagram A 12. 1 Give three functions of E. Zinc E B + C D Copper 13. Give an ideal principle of predicting a performance of a fuel cell and give an...
-
When the price faced by a competitive firm was $5, the firm produced nothing in the short run. However, when the price rose to $10, the firm produced 100 tons of output. From this we can infer that O...
-
Think of a brand they engage with on social media or have. For the discussion talk about how the brand is effective on social media? What do they do well? What types of posts do they make?
-
What is the advantage of markup pricing? which industries do you think would benefit from this strategy?
-
In 250-300 words An example of a literature review for a homeland security research topic is the document Understanding Community Resilience in the Context of National Health Security: A Literature...
-
How can I audit my social media presence to align with my career goals as a senior Intelligence Analyst, team leader, or project manager, as well as academic accomplishments of completion of my...
-
A semi-circular loop with radius R = 26.4 cm, carrying current 0.668 A is placed in a magnetic field of strength B =333 mT, as shown in the picture. What is the magnitude of the torque exerted on the...
-
Briefly describe why an organization could benefit from the concepts of service management instead of technology management. What are the risks of an IT service provider failing to link its...
-
H Corporation has a bond outstanding. It has a coupon rate of 8 percent and a $1000 par value. The bond has 6 years left to maturity but could be called after three years for $1000 plus a call...
-
Consider a strictly risk averse agent endowed with initial wealth \(w_{0}\) and with a strictly increasing and twice differentiable utility function. Let \(r_{f}\) and \(\tilde{r}\) denote the return...
-
Consider a quadratic utility function \(u(x)=x-\frac{b}{2} x^{2}\), an initial wealth \(w_{0}=100\), a risk free rate \(r_{f}=1.1\) and a risky asset with expected return...
-
Consider the optimal portfolio choice problem in the presence of \(N\) risky assets with returns \(\left(\tilde{r}_{1}, \ldots, \tilde{r}_{N} ight)\) and of a risk free asset with return \(r_{f}>0\)....
Study smarter with the SolutionInn App