1. Based on the component of attitudes, _________ involves a consumer's beliefs, thoughts, and attributes associated with an object.

a. affective

b. cognitive

c. factual

d. behavioral

2. Mothersbaugh, Hawkins, and Kleiser (2022) proposed that marketers must promote __________ rather than __________, especially for less knowledgeable consumers and for complex products like an electric vehicle.

a. features, contents

b. features, benefits

c. benefits, features

d. benefits, avoidance

3. The following factors are not individual factors that can influence attitude change EXCEPT

a. Program context

b. Buying occasion

c. Consumer knowledge

d. Level of viewer distraction

4. Previous findings on the power of source effects suggested that when the source is __________ and _________, the recipient is more motivated to process the message and it will influence message acceptance possibility

a. unique; extensive

b. credible; attractive

c. attractive; recent

d. credible; recent

5. Musalmah has a/an __________ toward McDonald's Big Mac meal, whereby she simultaneously really likes the taste but also is really negative about the brand because it has high calories.

a. interpersonal influence

b. lack of ability

c. relative attitude

d. ambivalent attitude

6. Based on learning theories, ___________ and _________ are the two significant structure of long-term memory.

a. schema and scripts

b. semantic and conceptual

c. primary and secondary

d. conceptual and imagery

7. Findings suggested that marketer is encouraged to use a one-sided message than a two-sided message when ________.

a. the customer is likely to hear opposing claims

b. the customer does not initially favor the marketer's message

c. the customer is well educated

d. the customer is friendly/uses the product

8. Mothersbaugh, Hawkins, and Kleiser (2020) mentioned previous findings concluded that the actual behaviors and response tendencies are often measured through ____________.

a. direct questioning

b. SAM and adSAM

c. physiological measures

d. multiattribute models

9. When Panadol notes that you can take two Panadol caplets all day instead of more Uphamol caplets, it is using a ________.

a. negative frame

b. fear appeal

c. timeliness appeal

d. comparative appeal

10. When SHEILA, a petrol station provider, notes that you can go the extra 50 kilometers instead of less milage with the same fuel amount of PETRONASIA petrol station provider, the brand is using _________ strategy

a. timeliness appeal

b. negative frame

c. comparative appeal

d. rational appeal