$1)$ Based on the information provided in the case, perform a Five Cs Analysis and a SWOT Analysis for Gillette Indonesia. $(2\mathrm{.}5$ points$)$

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$2)$ Based on your Five Cs Analysis and SWOT Analysis, assume that you are devising a $1996$ Marketing Plan for Gillette Indonesia.$$

$$a$)$ Would your Objectives be closer to Chester Allan$$s objectives or Rigoberto Effio$$s objectives? Explain why. $(1$ point$)$

$$b$)$ What would your Marketing Strategy be $($Mission$,$ Objectives, TMS$,$ and Positioning Statement$)?$ Justify your choice of TMS$.(1\mathrm{.}5$ points$)$

$$c$)$ What would your Marketing Tactics be $($for consistency with the case details, please use the Four Ps format rather than the Seven Ts format$)?$ Justify any changes from $1995.$ If you are proposing no changes, explain why. $(2$ points$)$

$3)$ Create a $1996$ Projected Income Statement $($with dollar values$)$ for Gillette Indonesia. Explain how you estimated Revenue and the various Costs and Expenses. $(2$ points$)$

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