Question: 1' Based on the information provided, who are The McCormick's competitors and target market segments? Does the existing brand promise for The McCormick support capturing

1' Based on the information provided, who are The McCormick's competitors and target market segments? Does the existing brand promise for The McCormick support capturing this market share? 2' Consider The McCormick's proposed offerings in light of its brand promise and surrounding competition. What strategic approaches to differentiation could The McCormick follow to set itself apart in the market

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