Question: 1. Based on the lecture and videos, identify two items that you need to include in your marketing plan and explain the purpose of each.

1. Based on the lecture and videos, identify two items that you need to include in your marketing plan and explain the purpose of each.

2. Identify and describe two types of technology that are commonly used in meetings and events.

3. Identify and explain two legal issues regarding contracts that managers need to keep in mind when executing agreements for events.

4. Identify and explain two suggestion for advertising to association meeting planners.

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1 Items to Include in Marketing Plan a Target Audience Segmentation Understanding the demographics psychographics and behaviors of your target audience segments is crucial for effective marketing By s... View full answer

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