Question: 1 . Based on the strategic group map in Concepts & Connections 3 . 1 on pg 5 4 , which pizza chains are Hungry
Based on the strategic group map in Concepts & Connections on pg which pizza chains are Hungry Howie's closes competitors? Explain WHY you feel these pizza chains are close competitors.
With which strategic group does California Pizza Kitchen compete the LEAST, according to this map? Explain how you came to this conclusion.
Why do you think no pizza chains are positioned in the area above Pizza Hut? Why is Pizza Hut's circle the largest?
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