1. Big brand is having their brand equity, where does this brand equity came from? How to measure this brand equity?

 

2. Does "mantra" required in branding?

 

3. In line with the product development from company, the next question is whether new brand is required or not (brand extension). What is the pro and the cons for brand extension?

Answer rating: 100% (QA)

1 Brand Equity Source and Measurement Source of Brand Equity Brand Awareness When people recognize and recall your brand it builds awareness a crucial foundation for equity Brand Perceived Value Posit... View the full answer