Question: 1 . Brand image ( Customer perception about the existing brand ) , 2 . pre - existing products, 3 . the inappropriate extension, 4

1. Brand image (Customer perception about the existing brand),
2. pre-existing products,
3. the inappropriate extension,
4. reason behind the failure (not only the features that failed, but perception of people and the feelings of what people thought of the product)
APA referencing. (You may include short video link or images for extra marks)

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