When Coca$-$Cola Corp. introduced Coke Zero, it is likely that a significant percentage of consumers who bought this new product were originally Diet Coke drinkers who switched to the new product, and therefore did not bring in new or additional revenue to the company as a whole. This problem is called:

Question $5$ options:

$1)$

transitory loyalty

$2)$

cannibalization

$3)$

skimming

$4)$

disintermediation

$5)$

re$-$branding