$1$C$.$ MARKETING OBJECTIVES

Accra Brewery's $($AB$$s$)$ aims, cultures, values, and critical competencies were considered before establishing its marketing objectives. But it's imperative to set SMART goals in conjunction with clear, doable marketing objectives $($Doran$,1981).$ All objectives must be specific, measurable, attainable, relevant, and time$-$bound, as outlined in the SMART framework.

VISION STATEMENT OF ACCRA BREWERY: $"$To be the leading brewery in Ghana, recognized for our commitment to excellence, sustainability, and community engagement, while continuously evolving to meet the changing needs of our customers and setting new standards in the beverage industry."

MISSION STATEMENT OF ACCRA BREWERY: $"$To craft high$-$quality, innovative beverages that cater to diverse consumer tastes and preferences, while fostering sustainable practices and contributing to the economic and social development of the communities we serve."

CORPORATE OBJECTIVES AND LONG$-$TERM GOALS

$$ Accelerate market share and market penetration in the Ghanaian beverage industry by $70\%$ by full year $($FY$)2027$ through innovative marketing and distribution initiatives.

$$ Increase yearly revenue steadily by expanding your market and diversifying your product line by end of FY $2027.$

$$ Capitalize strongly on technological advancements and innovations to reach a competitive edge by end of FY $2027$

$$ Increase operational efficiency to cut production costs by $20\%$ within five years without compromising on quality.

MARKETING OBJECTIVES

$$ Increase brand awareness and market leadership position by $20\%$ in key market segments by full year $($FY$)2025$

$$ Increase customer retention and satisfaction rate by $80\%$ by FY $2024$

$$ Increase distribution points by $35\%$ by FY $2024$

$$ Grow digital marketing presence and sales by $30\%$ across multiple online and offline channels by FY $2024$

$$ Increase ROMI by $50\%$ by end of FY $2025$

With a focus on sustainable growth, market leadership, and beneficial community and environmental effects, Accra Brewery's strategic activities will be guided by these long$-$term company objectives.

In line with the theme "Improving the organization's product or service portfolio for sustained business growth" and applying academic theory to justify, justify Accra Brewery's objectives, referring to Accra Brewery's vision, mission, long$-$term goals and strategy