$1.$ Case Study

Uber hit the market in $2009$ and since then has been at the forefront of the ride$-$sharing revolution.

Today, Uber is a household name in many parts of the world, but the big question is$,$ can it continue its dominance in the future? Well, we will have to wait and find out. In the meanwhile, we can take a look at how Uber has acquired more than $95$ million customers worldwide.

It is no secret that Salesforce has powered Uber$$s CRM strategy and helped the company reach new milestones. Salesforce, one of the leading CRM vendors in the world helps Uber collect data from users who are engaging with the brand on social media. This approach helps Uber address customer queries and complaints in a timely manner. Besides, Uber can also keep track of all interactions with customers via an intuitive dashboard.

Let$$s not forget Uber$$s loyalty program which allows customers to collect Uber Rewards. Every user earns points when they ride or eat with Uber, which can be redeemed across Uber$$s plethora of services. It is safe to say that it is a textbook example of a brand acquiring customers by incentivizing them.

QUESTION

$1.$ How has Uber effectively utilized Salesforce CRM to acquire and retain over $95$ million customers worldwide?

$2.$ Explore how Uber leverages Salesforce to collect and analyze customer data from social media interactions, enabling timely responses to queries and complaints.

$3.$ Discuss the role of Salesforce in providing Uber with an intuitive dashboard to track customer interactions and manage relationships efficiently.

$4.$ analyses Uber's loyalty program, Uber Rewards, and its impact on incentivizing customer engagement and fostering brand loyalty. How does Uber's CRM strategy, powered by Salesforce, contribute to its competitive advantage in the ride$-$sharing industry?