$1.$ Check each response in your BMC chart against the following criterion:

$$ How do you know that what you wrote in each block is true? Have you made an assumption, or do you have solid evidence in the form of documented fact

list your assumptions and fill in the relevant information as follows:

Where you have facts, state $$Fact$$

Where you have made assumptions, place state $$Assumption$.$

$2.$ Based on the BMC chart, why does it make sense to proceed with this new product$/$service$?$

Key Partners

$$ Suppliers of raw materials for production $($e$.$g$.,$ sustainable materials$).$

$$ Technology partners for research and development $($e$.$g$.,$ material innovation$).$

$$ Logistics and distribution partners for efficient supply chain management.

$$ Retail partners and e$-$commerce platforms to reach a broader audience.

$$ Sponsorships and collaborations with athletes and influencers for brand promotion.

Key Activities

$$ Suppliers of raw materials for production $($e$.$g$.,$ sustainable materials$).$

$$ Technology partners for research and development $($e$.$g$.,$ material innovation$).$

$$ Logistics and distribution partners for efficient supply chain management.

$$ Retail partners and e$-$commerce platforms to reach a broader audience.

$$ Sponsorships and collaborations with athletes and influencers for brand promotion.

Value

$$ Customization options that allow customers to design shoes according to their preferences.

$$ High$-$quality, innovative products that enhance athletic performance.

$$ A strong brand identity that resonates with consumer values, including sustainability and individuality.

$$ Customer$-$centric approach that fosters brand loyalty and personal connection.

Customer Relationship

$$ Engagement through social media and digital platforms to build a community.

$$ Customer support and feedback channels to improve products and services.

$$ Personalized marketing through data analytics to cater to individual preferences.

$$ Loyalty programs to reward repeat customers and enhance brand affinity.

Customer Segments

$$ Athletes seeking high$-$performance sportswear.

$$ Casual consumers interested in personalized fashion.

$$ Environmentally conscious customers looking for sustainable products.

$$ Young adults and teens who value brand identity and customization.

Key resources

$$ Strong brand reputation and recognition in the sportswear market.

$$ Extensive R&D capabilities and technical expertise.

$$ Patented technologies $($e$.$g$.,$ Flyknit$)$ and innovative product designs.

$$ Comprehensive customer data for insights into preferences and trends

Channels

$$ Nike$$s own retail stores and online platform for direct sales.

$$ Third$-$party retailers and e$-$commerce platforms for broader distribution.

$$ Social media and digital marketing for brand awareness and engagement.

$$ Events and sponsorships to connect directly with target customers.

Cost structure

$$ Significant investment in research and development for innovation.

$$ Manufacturing and operational cost associated with producing custom products.

$$ Cost related to logistics and distribution to ensure product delivery.

Reverse stream

$$ Sales from custom Nike shoes and personalized products.

$$ Direct to consumer sales through Nike$$s online and physical stores.

$$ Revenue from collaborations and sponsorships with athletes$$ events.

$$ Ongoing sales of traditional product lines alongside personalized offerings.

$3.$ Create a checklist of the materials you will need for your customers from the points below by highlighting the items that apply. $($Note: Not all may apply.$)$ Add materials as needed. Please include an updated items in your updated BMC chart.$]$

$$ Website

$$ Customer presentation

$$ Marketing plan

$$ Sales process description

$$ Acquisition of customers

$$ The sales process $($for example: website sales$)$

$$ Pricing options: single$-$priced product or service versus multi$-$tier pricing

$4.$ What assets are available to you or under your control? $[($Refer to the company$$s SWOT analysis.$)$

Brand Recognition

R&D Capabilities

Customer Data

$5.$ Create your positioning statement using the following template bullets. Note: These are typical funding questions. $]$

$6.$ The product$/$service is targeted to$...$

$7.$ The type of value our product$/$service delivers is$...$

$8.$ Our product$/$service is unlike others because...

$9.$ Using the information below calaculate

Revenue Calculation:

i$.$ Monthly: If Nike sells $1,000$ pairs, revenue will be

ii$.$ Quarterly:

iii. Yearly:.

Analyzing the financial implications of the Custom Nike tennis shoes would necessitate evaluating market trends and competition. According to MarketLine, the global sportswear market will rise meteorically in $2017,$ with a five$-$year Compound Annual Growth Rate $($CAGR$)$ of about $7\mathrm{.}5$ percent. This increase in all constituents indicates increasing consumer affinity towards personalized and result$-$oriented products. The potential for significant revenue gains for Nike from the Custom Nike tennis shoes should