1. Choose 2 online retail companies and explain the Segmentation, Targeting, Differentiation & Positioning strategies used by...

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1. Choose 2 online retail companies and explain the Segmentation, Targeting, Differentiation & Positioning strategies used by both companies!

The companies name is Amazon and Walmart
2. Do research and provide related reports regarding the traffic of the two online retail companies that you have chosen in answer no.1!
3. Name and explain the Competitive Advantage that each company has!

Related Book For answer-question

Information Technology for Managers

ISBN: 978-1305389830

2nd edition

Authors: George Reynolds

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Posted Date: Dec 07, 2020 03:21 AM

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1. Choose 2 online retail companies and explain the Segmentation, Targeting, Differentiation & Positioning strategies used by...

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Expert Answer:

Both Walmart and Amazon use the psychographic and demographic segmentation to segment their market While Amazons segmentation is based on actual consu... View the full answer

Information Technology for Managers

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