$1)$ Choose a product$/$service$/$experience for which you would put thought into evaluating alternatives. Enter the purchase decision where you see "MAAM for:"

$2)$ Identify three brands or alternatives you would consider purchasing $-$ replace the "Brand $1,$ Brand, $2,$ etc labels below with the choices you will evaluate $($e$.$g$.$ the brands$).$

$3)$ List five attributes that you would compare each alternative on $($replace the Attribute $1,$ Attribute $2,$ etc. lables with the attributes you list$).$

$4)$ Rank each brand from $1($poorly$)$ to $7($highly$)$ on each attribute and enter the ranking in the appropriate cell in the unweighted grid.

$5)$ Calculate $($using Excel formulas$)$ each brand's unweighted overall and average score in the unweighted grid.

$6)$ In the Weighted Grid $($scroll down$),$ enter the importance weights in column A as they relate to how each attribute will contribute to your overall attitude $($use decimal, so $25\%$ should be entered as $\mathrm{.}25).$

$7)$ Calculate $($using Excel formulas$)$ each partial score in the Weighted grid for each brand on each attribute by multiplying the ranking from the unweighted model grid by the Importance Weight.

$8)$ Calculate the weighted average for each brand by summing the partial scores for that brand.

$9)$ Identify the brand that has the highest unweighted average and the highest weighted average.