$1.$ Clearly identify which two lessons you are using for this assignment.

a$.$ You must select $2$ different lessons from the article $($not just two different options presented from the same lesson$).$

$2.$ Because the article provides several options for how a company could pursue each lesson, when you analyze how a company is applying $($or could apply$)$ a specific lesson please clearly specify which option or options from the lesson the company is applying $($or could apply$).$

$3.$ In your analysis for each lesson $($recall you should select $2$ different lessons to analyze$),$ provide sufficient details about how the company you select either is applying or could be applying some option from the specific lesson.

a$.$ For instance $$ If I select Lesson $5$ and try to analyze how USI could stay closer to its customers by implementing radical engagement, I would need to describe specific ways that USI could apply radical engagement.

$4.$ Clearly articulate how the company you identify is benefitting from $($or could benefit from$)$ pursuing the option you are analyzing.

a$.$ For instance $$ If I say USI is already implementing radical engagement with its customers and I provide details of how it is doing so$,$ I should also provide some details as to how USI is benefitting from this.