o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant N CASE STUDY (10%) - cuo NOV. IN THT , * May be done individually or in pairs. The purpose of this assignment is to test your decision making, analytical reasoning skills and your ability to put forward a persuasive case - all important employee and future management skills for ANY career in ANY industry. FORMAT: Informal Report format (Date: To: From: Subject: -> properly aligned; single-spaced; block format, proper spacing between paragraphs and excellent readability e.g. headings) Open with an introductory paragraph that tells the reader why you are writing...the purpose of the report (see purpose above); remember the introductory paragraph does not have a heading Must include headings -> (e.g., Background Information, Question 1 (clearly identify ->a., b., C., d.), Question 2, etc., Conclusion) Include graphic elements for excellent readability (e.g., in your headings - > bold, italics, underline, etc.) Type here to search 3C 44 EO (ENG 22:21 10-11-2021 = 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant EN Many companies hire an entry-level consultant/contractor to work with them on specific projects rather than hiring someone full-time. CASE: YOU ARE WORKING AS A MARKETING / SUPPLY CHAIN & OPERATIONS CONSULTANT (CONTRACTOR ) Choose your own business based on your program (Marketing, Supply Chain & Operations, etc.) and your interests to make the assignment more relevant to you. Type here to search | 0 T E 3C 44 EO 1) ENG 22:21 10-11-2021 = 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant CASE - STARTING YOUR CAREER As ngerino NSULTangafication and are SUPPORT EXPERT CONSULTING exploring Career options. The of the options is to work as a Consultant whereby you will work with various companies on specific projects for specific lengths of time and for specific hourly rate. You have made this decision, first, because you are keenly interested in your industry and would like the opportunity to work with several different companies in order to get the broadest experience. Second, you are very entrepreneurial and would like to explore self-employment before possibly moving into full-time employment with a company.. After some initial market analysis, you decide to move forward with promoting yourself as an independent Consultant, You will be offering your education, experience and transferable skills to promote your services to various companies and even employment agencies/search firms. To get company up and running, you realize that you must persuade either a bank or other investors (family, friends, etc.) to give you a small business loan. The loan will help fund your market plan (website, social media pages, portfolio, business cards, etc.). Then you must SUCCESS KNOWLEDGE SERVICE Source https://www.rightupltd.com/services/consulting/ Type here to search O E 3C 44 EO (1) ENG 22:21 10-11-2021 = 710 o X FOAssignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant PERSUADING LENDERS TO FUND A LOAN When you go to the bank to discuss a loan for your consultant endeavour, the intention that be that their interest rate will be very high because you have an insufficient credit history and no collateral for the loan. To secure a more reasonable rate, they suggest that you ask investors (family, friends, etc.) to co- sign the loan application. In other words, the investor(s) would have to agree to repay the loan if you could not. You decide that you need to convince investors that this a sound financial idea. To prepare for these meetings, you brainstorm a list of questions these investors might ask: Are you ready to run a business? What services will you provide? How do you know these are the right services? What will you need to deliver these services? Who is your customer base? Are there enough customers or companies to support your business? What is the competition in our city? What will you offer to make you stand out? How will you market your services to these companies? How will you communicate and what will you communicate? Where will your office be? What kind of space do you need? What kind of equipment do you need? What are the startup costs? What size of a loan do you need? How will you repay this loan? RI GE 3C EO (1) ENG NOTE: For the assignment, you do NOT answer these specific questions... they are a part of the general case Type here to search o 44 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant QUESTION 1: How can you prepare for a successfully persuasive conversation with investors (family, friends, others)? a) What kinds of persuasion appeals (logos, pathos, ethos = logic, emotion, credibility) might be effective as part of your argument to motivate action? Explain HOW and/or WHY? b) Which questions from the previous slide require a logical argument using claims, reasons and evidence? Explain WHY c) How should you gather information to support these arguments? d) How can you establish credibility about your ability to successfully be self-employed as a consultant and repay a loan? Ps ? Type here to search E 44 3C A. LEON () ENG 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant CASE - IDENTIFYING BENEFITS & OBJECTIONS Based on your persuasive business plan, your investors agree to cosign the loan. However, they insist that you begin to market your business before graduation. As a next step, you decide to learn more about potential customers (companies that do or might hire consultants): Do they hire consultants such as yourself? What kinds of services or work would you provide? What benefits will the companies perceive from the services? What objections and concerns may prevent the companies from using your services? NOTE: Again, you do NOT answer these specific questions...they are a part of the general case information. Type here to search E 3C PO () ENG 44 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant QUESTION 2: How can you begin your marketing process? You need to do some research. a) Search the internet for individual consultants or consultant companies (marketing, accounting, human resources, operations) Individuals - find TWO consultants or companies and read their websites thoroughly. Pairs - find FOUR consultants or companies and read their websites thoroughly. b) List the customer benefits that each consultant or company stresses. Which benefits seem most compelling? c) What persuasive appeals (logos, pathos, ethos - logic, emotion, credibility) were used and HOW and WHY were they used throughout different sections of the websites? d) You MUST include the source (websites) in APA reference format at the end of this Question 2 (not the end of the assignment). Do NOT copy word for word from the websites = plagiarism. sis Type here to search o 44 3C A. COM (4) ENG 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant CASE - WRITING A PERSUASIVE/SALES MESSAGE You have brainstormed some claims that you would like to include in the marketing message/advertising. Evaluate each of the five (5) claims on the next slide to determine if persuasion is by logic, emotion or credibility CLAIMS Type here to search 3C COM (4) ENG 44 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant QUESTION 3: Evaluate each of the five (5) claims below to determine if persuasion is by logic, emotion or credibility and WHY. If the claim can be supported through logic or credibility, what kinds of evidence would be required? Where would you find this evidence? 3: 1. If you have a large-scale project, you can either ask your employees to work overtime or take advantage of high-quality consultant services in order to complete the project on time and within normal working hours. 2. Teams that include an independent consultant report being more stimulated and often more productive during the length of the project. 3. If you are interested in introducing new ideas and initiatives into your work environment, then you are likely interested in introducing a consultant to your team as consultants bring a diverse and varied experience. 4. Consultants are good for a company's financial health; for example, consultants often cost less overall to work on specific-length projects compared to hiring a full-time employee. 5. Repeat work and referrals will result in a discount for future consultant services. Type here to search 3C AEO (1) ENG 44 22:22 10-11-2021 710 o X FOAssignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant ) CASE - WRITING A PERSUASIVE/SALES MESSAGE As a next step, you would need to compose two persuasive messages for your consultant services. (For the purpose of the assignment and Question 4 following, you do not have to identify the channel - social media, email, phone, etc. - NOTE: DO NOT actually write the specific messages... they are a part of the general case information only. LL 1) One is targeted at companies in the area (cold-calling or direct marketing). 2) The other is more personalized and targeted for individuals who you know, who may be able to either hire you or forward your information to others for consideration (networking). Type here to search 44 G: 3C A0** COL) ENG 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant QUESTION 4: =) Identify the most effective persuasive appeal or appeals (logic, emotion, credibility) to use for each audience and WHY. a) Companies in the area: - What persuasive appeal(s) logic, emotion, credibility - would be most effective for this audience and WHY? - List in bullet form the type or kind of key information or points to include in the message for this audience -> Individuals: 3-5 key points; Pairs: 6-10 key points. 35 b) People you personally know: - What persuasive appeal(s) logic, emotion, credibility - would be most effective for this audience and WHY? - List in bullet form the type or kind of key information or points to include in the message for this audience -> Individuals: 3-5 key points; Pairs: 6-10 key points. Type here to search o T E 44 3C A@*.QEO C) ENG 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant in CASE - USING SOCIAL MEDIA TO PERSUADE You know that you can reach a broader audience and be more persuasive if you use social media in addition to a website. QUESTION 5: What are two social media platforms (four if in pairs) that you can use to persuade potential customers of your reliability and trustworthiness? WHY those platforms, and HOW would you use each one to persuade? How would you use each one differently, for different purposes? Type here to search G 3C AEO (1) ENG 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant N CASE STUDY (10%) - cuo NOV. IN THT , * May be done individually or in pairs. The purpose of this assignment is to test your decision making, analytical reasoning skills and your ability to put forward a persuasive case - all important employee and future management skills for ANY career in ANY industry. FORMAT: Informal Report format (Date: To: From: Subject: -> properly aligned; single-spaced; block format, proper spacing between paragraphs and excellent readability e.g. headings) Open with an introductory paragraph that tells the reader why you are writing...the purpose of the report (see purpose above); remember the introductory paragraph does not have a heading Must include headings -> (e.g., Background Information, Question 1 (clearly identify ->a., b., C., d.), Question 2, etc., Conclusion) Include graphic elements for excellent readability (e.g., in your headings - > bold, italics, underline, etc.) Type here to search 3C 44 EO (ENG 22:21 10-11-2021 = 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant EN Many companies hire an entry-level consultant/contractor to work with them on specific projects rather than hiring someone full-time. CASE: YOU ARE WORKING AS A MARKETING / SUPPLY CHAIN & OPERATIONS CONSULTANT (CONTRACTOR ) Choose your own business based on your program (Marketing, Supply Chain & Operations, etc.) and your interests to make the assignment more relevant to you. Type here to search | 0 T E 3C 44 EO 1) ENG 22:21 10-11-2021 = 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant CASE - STARTING YOUR CAREER As ngerino NSULTangafication and are SUPPORT EXPERT CONSULTING exploring Career options. The of the options is to work as a Consultant whereby you will work with various companies on specific projects for specific lengths of time and for specific hourly rate. You have made this decision, first, because you are keenly interested in your industry and would like the opportunity to work with several different companies in order to get the broadest experience. Second, you are very entrepreneurial and would like to explore self-employment before possibly moving into full-time employment with a company.. After some initial market analysis, you decide to move forward with promoting yourself as an independent Consultant, You will be offering your education, experience and transferable skills to promote your services to various companies and even employment agencies/search firms. To get company up and running, you realize that you must persuade either a bank or other investors (family, friends, etc.) to give you a small business loan. The loan will help fund your market plan (website, social media pages, portfolio, business cards, etc.). Then you must SUCCESS KNOWLEDGE SERVICE Source https://www.rightupltd.com/services/consulting/ Type here to search O E 3C 44 EO (1) ENG 22:21 10-11-2021 = 710 o X FOAssignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant PERSUADING LENDERS TO FUND A LOAN When you go to the bank to discuss a loan for your consultant endeavour, the intention that be that their interest rate will be very high because you have an insufficient credit history and no collateral for the loan. To secure a more reasonable rate, they suggest that you ask investors (family, friends, etc.) to co- sign the loan application. In other words, the investor(s) would have to agree to repay the loan if you could not. You decide that you need to convince investors that this a sound financial idea. To prepare for these meetings, you brainstorm a list of questions these investors might ask: Are you ready to run a business? What services will you provide? How do you know these are the right services? What will you need to deliver these services? Who is your customer base? Are there enough customers or companies to support your business? What is the competition in our city? What will you offer to make you stand out? How will you market your services to these companies? How will you communicate and what will you communicate? Where will your office be? What kind of space do you need? What kind of equipment do you need? What are the startup costs? What size of a loan do you need? How will you repay this loan? RI GE 3C EO (1) ENG NOTE: For the assignment, you do NOT answer these specific questions... they are a part of the general case Type here to search o 44 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant QUESTION 1: How can you prepare for a successfully persuasive conversation with investors (family, friends, others)? a) What kinds of persuasion appeals (logos, pathos, ethos = logic, emotion, credibility) might be effective as part of your argument to motivate action? Explain HOW and/or WHY? b) Which questions from the previous slide require a logical argument using claims, reasons and evidence? Explain WHY c) How should you gather information to support these arguments? d) How can you establish credibility about your ability to successfully be self-employed as a consultant and repay a loan? Ps ? Type here to search E 44 3C A. LEON () ENG 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant CASE - IDENTIFYING BENEFITS & OBJECTIONS Based on your persuasive business plan, your investors agree to cosign the loan. However, they insist that you begin to market your business before graduation. As a next step, you decide to learn more about potential customers (companies that do or might hire consultants): Do they hire consultants such as yourself? What kinds of services or work would you provide? What benefits will the companies perceive from the services? What objections and concerns may prevent the companies from using your services? NOTE: Again, you do NOT answer these specific questions...they are a part of the general case information. Type here to search E 3C PO () ENG 44 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant QUESTION 2: How can you begin your marketing process? You need to do some research. a) Search the internet for individual consultants or consultant companies (marketing, accounting, human resources, operations) Individuals - find TWO consultants or companies and read their websites thoroughly. Pairs - find FOUR consultants or companies and read their websites thoroughly. b) List the customer benefits that each consultant or company stresses. Which benefits seem most compelling? c) What persuasive appeals (logos, pathos, ethos - logic, emotion, credibility) were used and HOW and WHY were they used throughout different sections of the websites? d) You MUST include the source (websites) in APA reference format at the end of this Question 2 (not the end of the assignment). Do NOT copy word for word from the websites = plagiarism. sis Type here to search o 44 3C A. COM (4) ENG 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant CASE - WRITING A PERSUASIVE/SALES MESSAGE You have brainstormed some claims that you would like to include in the marketing message/advertising. Evaluate each of the five (5) claims on the next slide to determine if persuasion is by logic, emotion or credibility CLAIMS Type here to search 3C COM (4) ENG 44 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant QUESTION 3: Evaluate each of the five (5) claims below to determine if persuasion is by logic, emotion or credibility and WHY. If the claim can be supported through logic or credibility, what kinds of evidence would be required? Where would you find this evidence? 3: 1. If you have a large-scale project, you can either ask your employees to work overtime or take advantage of high-quality consultant services in order to complete the project on time and within normal working hours. 2. Teams that include an independent consultant report being more stimulated and often more productive during the length of the project. 3. If you are interested in introducing new ideas and initiatives into your work environment, then you are likely interested in introducing a consultant to your team as consultants bring a diverse and varied experience. 4. Consultants are good for a company's financial health; for example, consultants often cost less overall to work on specific-length projects compared to hiring a full-time employee. 5. Repeat work and referrals will result in a discount for future consultant services. Type here to search 3C AEO (1) ENG 44 22:22 10-11-2021 710 o X FOAssignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant ) CASE - WRITING A PERSUASIVE/SALES MESSAGE As a next step, you would need to compose two persuasive messages for your consultant services. (For the purpose of the assignment and Question 4 following, you do not have to identify the channel - social media, email, phone, etc. - NOTE: DO NOT actually write the specific messages... they are a part of the general case information only. LL 1) One is targeted at companies in the area (cold-calling or direct marketing). 2) The other is more personalized and targeted for individuals who you know, who may be able to either hire you or forward your information to others for consideration (networking). Type here to search 44 G: 3C A0** COL) ENG 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant QUESTION 4: =) Identify the most effective persuasive appeal or appeals (logic, emotion, credibility) to use for each audience and WHY. a) Companies in the area: - What persuasive appeal(s) logic, emotion, credibility - would be most effective for this audience and WHY? - List in bullet form the type or kind of key information or points to include in the message for this audience -> Individuals: 3-5 key points; Pairs: 6-10 key points. 35 b) People you personally know: - What persuasive appeal(s) logic, emotion, credibility - would be most effective for this audience and WHY? - List in bullet form the type or kind of key information or points to include in the message for this audience -> Individuals: 3-5 key points; Pairs: 6-10 key points. Type here to search o T E 44 3C A@*.QEO C) ENG 22:22 10-11-2021 710 o X FOI Assignment - Case Study Informal Report (10%) - Consultant - COMM-3020-48 - Professional Communication - Google Chrome https://www.fanshaweonline.ca/d21/le/content/1223932/fullscreen/10464483/View Assignment - Case Study Informal Report (10%) - Consultant in CASE - USING SOCIAL MEDIA TO PERSUADE You know that you can reach a broader audience and be more persuasive if you use social media in addition to a website. QUESTION 5: What are two social media platforms (four if in pairs) that you can use to persuade potential customers of your reliability and trustworthiness? WHY those platforms, and HOW would you use each one to persuade? How would you use each one differently, for different purposes? Type here to search G 3C AEO (1) ENG 22:22 10-11-2021 710