Question: 1. Colgate-Palmolive strategists, when applying value chain analysis to their company, would start with ____________________. PESTEL Value System Generic Strategies SWOT 2. In recent years,

1. Colgate-Palmolive strategists, when applying value chain analysis to their company, would start with ____________________.

		PESTEL
		Value System
		Generic Strategies
		SWOT

2. In recent years, Amazon has created a large scale shipping operation, which internal strategists would place under the ______________ value chain framework header.

		Firm Infrastructure
		Marketing & Sales
		Outbound Logstics
		Service

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