1) Comment on how the dashboard could be used by GBI to develop a targeted sales and marketing plan..(sale of bike)

(Alternative modes of transportation are used by between 0.2 and 1.0 percent of the population)

2) Comment and provide rationale on which state (your university or home) you would recommend for a GBI targeted sales and marketing plan.

Households in Missouri by County Households 2,458,337 +/-10,206 Total households in Missouri IN 122,802,852 +/- 137,327 Total households in United States KS MO KY Table DP02 Table Survey/Program: 2019 American Community Survey 1-Year Estimates TN 1+ 500 OK 140611 Employment Rate in Missouri VIEW OPTIONS Employment and Labor F... 59.8% +/-0.3% Employment Rate in Missouri 100% 90% 80% 70% 60.2% +/-0.1% Employment Rate in United States 58.1% 59.4% 59.5% 59.8% 59.5% 59.8% 60% 50% 40% Table: DP03 Table Survey/Program: 2019 American Community Survey 1-Year Estimates 30% 20% 10% 0% 2014 2015 2016 2017 2018 2019 Business and Owner Charact... Types of Firms in Missouri Men-owned firms - 257,948 491,606 Total firms in Missouri Women-owned firms - 162,016 27,626,360 Total firms in United States Minority-owned firms - 61,035 Nonminority-owned firms - 415,972 Table 581200CSA01 Table Survey/Program: 2012 Survey of Business Owners Veteran-owned firms. 49,217 Nonveteran-owned firms - 415,542 50.000 100,000 150,000 200 000 250.000 300 000 350.000 400 000 450.000 Missouri Total Male Female Margin of Error Estimate Margin of Error Margin of Error 10.3 10.1 6.3% 1.0% 10.4 10.1 Estimate 6.7% 1.3% 10.4 102 10.1 0.7% 10.1 0.7% 10.1 Label Estimate In 2 person carpool 6.5% In 3-person carpool 1.2% in 4-or-more person carpool 0.7% Workers per car, truck, or van 1.05 Public transportation (excluding taxicab) 1.1% Walked 2.1% Bicycle 0.2% Taxicab, motorcycle, or other means 1.0% 10.01 1.05 10.01 1.06 10.01 10.1 +0.2 30.1 1.1% 2.2% 0.3% 20.2 +0.2 10.1 1.2% 2.0% 0.1% 102 +0.2 10.1 1:0.1 1.15 0.1 0.9% +0.2