Question: 1 . Comment on the testing procedure used by Chipotle, focusing on the two stages ( test kitchen, followed by limited test market ) .

1.Comment on the testing procedure used by Chipotle, focusing on the two stages (test kitchen, followed by limited test market).
2.Will this reduce Chipotle's margin of error?
3.What can go wrong at the test kitchen stage?
4.What can go wrong at the test market stage?
5.Would you make any recommendations for other kinds of testing to complement the ones currently used by the company?

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