Your assignment this week is to review the case study on Chipotle, and watch the video provided in the resource folder. Next, respond to the following:

Explain the testing procedure used by chipotle in the test kitchen and the limited test market.

The testing procedure is making new products and testing them. They determine how long the items with be in testing by the complexity of the items.

Will doing this reduce Chipotle$$s margin of error? Explain your answer.

This will reduce Chipotles margin of error as

What can go wrong at the test kitchen stage?

What can go wrong at the test market stage?

Recommend other kinds of testing to complement the ones currently used by Chipotle, and explain your rationale for this recommendation.