Question: 1. Compare and contrast Web Analytics 1.0 and Web Analytics 2.0. What are the five types of questions that Web Analytics 2.0 can answer and

1. Compare and contrast Web Analytics 1.0 and Web Analytics 2.0.

1. Compare and contrast Web Analytics 1.0 and Web Analytics 2.0. What are the five types of questions that Web Analytics 2.0 can answer and what data type is the source for answers to each question (not the tools for collecting the data but the type of data itself)? Explain what Avinash Kaushik means by "the why" associated with web data. This activity fulfills Learning Objective 1, "Explain Web Analytics 2.0 and differentiate between data that answers 'the what' and 'the why

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