$1.$ Complete a Five Forces Analysis of this product category. Are the various forces high, medium or low? Explain briefly. Choose two of the forces and discuss a step that could be taken to mitigate the effect of the force. Discuss your rationale.

$2.$ Since they are primarily targeting the consumer market and sales are sluggish, has Trap Ease America identified the right target market? What other areas$/$markets might the company target? Select two other potential markets. Explain why these might be beneficial for Trap Ease to target.