1. Complete the Base Market Basket Analysis Table - The values in each cell represent the number of orders that contain two items in the same order. For example, the value 10 - found in the cell designated by the 2nd row (Fig Jam) and 1st column (Honey) - indicates that there are 10 orders which contain both Fig Jam and Honey. Cells on the diagonal (shaded) represent all orders that have a specific single item. For example, the value 190 - found in the cell designated by the 1st row and 1st column (Honey) - indicates that 190 of the 500 total orders contain Honey.

Marcona BASE Honey Fig Jam Almonds Bleu Cheese Wheat Crackers Honey 190 10 Fig Jam 10 180 20 50 Marcona Almonds 30 240 230 10 Bleu Cheese 150 360 Wheat Crackers 25 250 265