The values in each cell represent the number of orders that contain two items in the same order. For example, the value 30 – found in the cell designated by the 2nd row (Marcona Almonds) and 1st column (Honey) – indicates that there are 30 orders which contain both Marcona Almonds and Honey. Cells on the diagonal (shaded) represent all orders that have a specific item. For example, the value 200 – found in the cell designated by the 1st row and 1st column (Honey) – indicates that 200 of the 400 total orders contain Honey.

2. Complete the Support Table – The values in this table represent support, which is the percentage of orders that include the items designated at the cross-section. For example, the value 60% -- found in the cell designated by the 4th row (Bleu Cheese) and 3rd column (Marcona Almonds) – indicates that 60% of the orders include both bleu cheese and Marcona almonds.

3. Complete the Confidence Table – The values in this table represent confidence, which is the probability that a customer will buy a product, given that s/he has purchased another product. For example, the value 71.43% -- found in the cell designated by the 5throw (Wheat Crackers) and 4th column (Bleu Cheese) – indicates that if a customer orders Bleu Cheese, s/he is 71.43% likely to purchase Wheat Crackers.

4. Complete the Lift Table – The values in this table represent lift, which quantifies how much the probability of a customer buying a product increases or decreases when s/he purchases another product. For example, the value 109.71% -- found in the cell designated by the 4th row (Bleu Cheese) and 3rd column (Marcona Almonds) – indicates that if a customer buys Marcona Almonds, the probability that s/he will purchase Bleu Cheese increases by 1.0971 times.

  
 
 

Transcribed Image Text:

BASE Honey Dried Apricots Marcona Almonds Bleu Cheese Wheat Crackers Honey 200 10 30 150 Dried Apricots 170 25 Marcona Almonds 20 250 Bleu Cheese 50 240 50 250 Wheat Crackers 10 10 275 BASE Honey Dried Apricots Marcona Almonds Bleu Cheese Wheat Crackers Honey 200 10 30 150 Dried Apricots 170 25 Marcona Almonds 20 250 Bleu Cheese 50 240 50 250 Wheat Crackers 10 10 275