1. Consider the mobile phone service provider you have a relationship with. List all the touchpoints you have with this brand. Which touchpoint(s) should the brand focus on improving?

2. Strong brands go beyond product attributes to develop associations on other dimensions that can be more credible and harder to copy. Select a brand you choose and explain how they create positive brand associations.

Answer rating: 100% (QA)

1 Touchpoints with my mobile phone service provider as of my last knowledge update in September 2021 ... View the full answer