Question: 1. Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or

1. Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?2.Make a list of three of your favorite brands. What would be a great brand or line extension that you would like to see developed as a new product?"

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