$1.$ Constrain: Scope $-$ Getting the project scope right is crucial for its success. Given the strategic nature of the project, ensuring that the scope aligns with the overarching objective of driving growth through direct consumer connections is of paramount importance. Nike must focus on defining and refining the scope to effectively target key markets and deliver products faster, making scope the constrained factor.

$2.$ accepted that necessary investments will be made to achieve the desired outcomes. Given the strategic importance of the project, Nike recognizes that significant investments may be required in terms of technology, infrastructure, and talent. These costs are accepted as part of the initiative, understanding that they are essential for the successful transformation of the business model.

$3.$ Enhance: Time $-$ Time is viewed as the enhanced factor in this project. Given its strategic significance and the rapidly evolving nature of the market, completing the project swiftly while ensuring it is done correctly is crucial. Nike understands that taking the necessary time to get the project right is essential, but it also aims to complete it as quickly as possible to remain competitive and meet consumer expectations. Time is enhanced to ensure that the project is completed efficiently while meeting all strategic objectives within the defined scope.

$4.$ This prioritization strategy underscores the critical importance of getting the project scope right, accepting the necessary costs associated with a strategic transformation, and enhancing the project timeline to achieve a balance between efficiency and precision