Question: 1 . Construct a means - end chain for . . . . . ( wireless keybored ) . Your means - end chain should

1. Construct a means-end chain for .....(wireless keybored). Your means-end chain should be on the most detailed or concrete product level possible. Specify the following for your means-end chain:
1.1 The product level of your means-end chain. (1) Explain your choice. (1)
1.2.1 One tangible attribute for the product. (2)
1.2.2 One intangible attribute for the product. (2)
1.3 One functional consequences of either the tangible or intangible attribute you identified. (2)
1.4 One psychosocial consequence flowing from the functional consequence for the tangible or intangible benefit you identified. (2) Also, specify the type of psychosocial consequence (i.e. is it psychological or social).(2) Explain your choice. (2)
1.5 The value satisfaction for a customer flowing from the psychosocial benefit (linked to the tangible or intangible attribute).(2) Also specify the type of value benefit (i.e. does it satisfy an instrumental, terminal or core value).(2) Explain your choice. (2)

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