Question: 1. Consumer behavior may be defined from two different perspectives: human thought/behavior, and as a field of study (not a trick question). a. true b.

1. Consumer behavior may be defined from two different perspectives: human thought/behavior, and as a field of study (not a trick question).

a. true

b. false

2. An example of value that could be relayed by a product is _____.

a. quality

b. convenience

c. prestige

a. all of the above

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