1) Consumer Behaviour Marketing. List and explain below all the perceived benefits of attending college and ultimately earning a bachelors degree. Be comprehensive! Go way beyond the obvious (get a job, have fun, etc.) Think deeply of all the hedonic and utilitarian benefits of going to college.

2) List and explain those below. (Insert your typed answer in the space below.) . List and explain below all the perceived costs you incur as part of your decision to attend college. Again, think deeply about all the costs (go beyond the obvious financial cost of tuition/fees, although certainly list that, too).