1. Create a "hot-seat" class exercise. Identify one student to be the athletic director and one to be the sports information director. The rest of the class acts as members of the media in a press conference. The instructor should explore national media outlets, pick a current event in intercollegiate athletics, and share it with the class. With the students playing their roles, see if the athletics director is properly prepared by the sports information director to navigate the questions that stem from the mock press conference. Repeat the exercise with new students assuming the roles of the SID and AD. 2. Imagine that you approach your athletics director with the recommendation that he or she make a monthly post on the website to educate fans. The athletics director, however, is not a big proponent of technology. You want to share examples of this practice becoming more common. Students should examine Division 1 athletics websites to see which institutions use their website to enable the athletic director to personally communicate with fans. Students can also identify common themes in their online postings. Using their findings, students can discuss how best to educate an athletic director who is reluctant to embrace technology