Question: 1. Create a positioning statement for Zipcar. Use the format discussed in the text on page 152. Make sure your positioning statement matches the 4

1. Create a positioning statement for Zipcar. Use the format discussed in the text on page 152. Make sure your positioning statement matches the 4 four elements of 1) the target market and need 2) the branded product name 3) the category in which the product competes and 4) the brand's unique attributes and benefits.

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