Question: 1 CRM systems are built around a database and when this database is accessed by employees and customers using a website, the technology is often

1 CRM systems are built around a database and when this database is accessed by employees and customers using a
website, the technology is often referred to as e-CRM. Explain the common applications that Uber, McDonalds, and CocaCola use, which could be integrated in a CRM system and what CRM programs include. (15)

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