Question: CRM systems are built around a database and when this database is accessed by employees and customers using a website, the technology is often referred

CRM systems are built around a
database and when this database
is accessed by employees and
customers using a website, the
technology is often referred to as eCRM. Explain the common
applications that Uber, McDonalds
and Coca-Cola use, which could be
integrated in a CRM system and
what CRM programs include.

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