1. Culture content is congruent with organizational strategy (in this case, to maintain technological superiority in a competitive market).

2. Culture is strong (high agreement and high intensity).

3. Culture supports innovation. Innovation is critical to organizational success; indeed it may be at the heart of the American economy.

Watch the two video.

https://www.youtube.com/watch?v=n_Cn8eFo7u8

https://www.youtube.com/watch?v=HBe6XUFvtRY

1) In the videos above, note what you see in terms of the normsof behavior andvalues the company holds dear (content of the culture). List the norm and the value that supports it. List at least 2 pairs. Remember values support/detract from norms to increase intensity. List the Norm first and then the corresponding Value that supports this norm.

2) What do you see as evidence ofhigh agreement and high intensity around the norms and values (strength of the culture) you mentioned above.

3) What is most critical for teams and organizations to be innovative (including what obstacles must they overcome)?

4) Thinking about your current organization's culture (including rewards, motivation, culture, leadership, power, norms, values, and innovation) How does your organization compare to Google?