Question: 1. Culture does not involve: a. reference groups b. opinion leaders c. goal-directed forces d. large masses of people 2. Secondary data is classified as

1. Culture does not involve:

a. reference groups

b. opinion leaders

c. goal-directed forces

d. large masses of people

2. Secondary data is classified as either:

a.broad or comprehensive

b.primary or tertiary

c.issue-related or concept-related

d. internal or external

3. Which of the following is not a stage in the consumer decision-making process?

a. purchase decision

b. ignore the problem

c. information search and evaluation

d. post-purchase evaluation

4. Among the influences of sociological behaviour are:

a. reference groups

b. all of the other answers

c. social class

5. Which traditional advertising medium has a low cost, can be scheduled on short notice, but requires high frequency to generate comprehension and retention:

a. magazines

b. newspapers

c. billboards

d. radio

d. culture

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