Question 8 A trademark is: O a customs document which enables a product to pass from one country to another an identifying feature which is not branded an identifying features used to distinguish a manufacturer's product an identifying feature which indicates the right to use a brand or a service Question 9 1 A business analysis: O should avoid dealing with profit potential should be conducted for every new product introduced to a retail outlet or manufacturing line O is only conducted for an established product in an established marketplace O only involves psychological considerations Question 10 Key factors which need to be considered in conducting a business analysis include available personnel and facilities and competition and market acceptance O productTMs relationship to the existing product line cost of development and introduction all of the other answers Question 11 Culture does not involve: O reference groups goal-directed forces O large masses of people O opinion leaders Question 12 The types of sales forecasts that should ideally be prepared include all of the following except: O optimistic O pessimistic O most likely not likely D Question 18 An efficient technique for prospecting is to use: O impersonal referrals O public records personal referrals all of the other answers Question 21 1 pts Which of the following advertising methods is not generally used by small businesses: try to overreach their target geographic area aim for the greatest return on advertising dollar o talk to representatives from various mediums to see if they can reach their audiences product advertising D Question 25 1 pts Which of the following statements is not true about computer-aided business planning? Othere are very few business plan software packages a computer facilitates preparation of a business plan spreadsheets are helpful as the various numbers in a financial plan are interwoven in many ways these software packages are not capable of producing a unique plan Previous Next Question 30 1 pts Business plan features that create unfavourable reactions in potential investors include: O realistic growth projections infatuation with the product or service rather than familiarity with and awareness of marketplace needs O familiarity with marketplace needs O concentration on only a limited number of products