1. Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered sales and marketing customer acquisition costs (CAC)? More than one answer may be selected.

a. spending $5,000 on a Facebook ad campaign

b. hiring a sales assistant to reply to incoming inquiries related to a social media ad campaign at a rate of $20 per hour

c. the cost of renting a meeting room for a three-day marketing retreat

d. the cost of materials used to create the demo for a new product that will be part of the fall line

2. From the following list, select all the actions that contribute to information density in e-commerce.

a. businesses publishing the current prices for their goods for their goods or services online

b. businesses collecting information about consumers who visit their websites

c. consumers posting online reviews for the goods or services they purchased

d. consumers using web applications to track the prices of their desired products

3. What are characteristics of business-to-business (B2B) transactions? More than one answer may be correct.

a. often transpire on a recurring basis

b. generally involve large quantities

c. often include direct shipment between businesses

d. generally involves a single bulk purchase

4. On which of the following business sectors has m-commerce had notably large impacts?

a. financial services

b. health care

c. retail sales

d. real estate sales

5. Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered advertising and marketing expenses? More than one answer may be selected.

a. a promoted tweet that will run on Twitter for seven days

b. a jingle that will run on the morning show of a local radio station

c. the analysis that shows which social media platform generated the most new revenue during a campaign

d. capital expenses to build a new warehouse to store items for a companys expanded product line

6. Which of the following statements accurately describe personalization and/or customization in e-commerce? More than one answer may be correct.

a. Personalization is the ability of organizations to craft marketing messages and product/service offerings directed toward specific target markets. b. Personalization in e-commerce includes creating marketing messages that contain the individual's name, Social Security number, date of birth, and purchase behavior. c. Customization is the adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior. d. Customization and personalization decrease the likelihood of customer engagement and purchase.

7. Describe how business-to-government (B2G) e-commerce transactions work. More than one answer may be correct.

a. Business-to-government (B2G) is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms.

b. B2G often includes prenegotiated contracts between a business and governmental organization.

c. In B2G transactions, governmental organizations often issue a request for proposal (RFP) that outlines the goods or services needed.

d. In the United States, B2G transactions account for the majority of e-commerce activity.

13. E-commerce transactions that are executed using wireless mobile devices are known as

a. c-commerce

b. e-commerce

c. m-commerce

d. re-commerce

14. What do customers gain by offering user-generated content (UGC) to e-commerce sites? More than one answer may be correct.

a. the ability to interact with others

b. a sense of empowerment

c. payment for their opinions

d. the ability to return products

15. Online marketplaces where one consumer sells to another consumer are called

a. seller-to-consumer (S2C)

b. consumer-to-business (C2B)

c. consumer-to-administration (C2A)

d. consumer-to-consumer (C2C)

16. Describe user-generated content (UGC). More than one answer may be correct.

a. UGC is online content that has been created and posted by unpaid contributors such as customers or fans of a product or service.

b. UGC includes posts to websites, blogs, and social media sites.

c. UGC is facilitated through the use of a variety of e-commerce technologies that allow users to interact with a variety of individuals via posts in the form of images, videos, and text.

d. UGC is not widely regarded as a reliable source of information about products or services.