Customer acquisition costs associated with e$-$commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered advertising and marketing expenses? More than one answer may be selected.

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a promoted tweet that will run on Twitter for seven days a promoted tweet that will run on Twitter for seven days

a jingle that will run on the morning show of a local radio station a jingle that will run on the morning show of a local radio station

the analysis that shows which social media platform generated the most new revenue during a campaign the analysis that shows which social media platform generated the most new revenue during a campaign