$1$d$.$ Brian also intends to run ads in Google$$s$...$

Brian also intends to run ads in Google$$s Adwords program. As described in the textbook, in an Adwords campaign, small text ads appear next to the results returned during searches on Google. When consumers click on a Centel text ad$,$ they are taken to the Centel website where they can order a computer. This type of ad $\_\_\_\_\_\_\_\_$ because $\_\_\_\_\_\_\_\_\_.$

Multiple Choice

is direct$-$response advertising; consumers click on the Adwords ads

is direct$-$response advertising; consumers can buy at the website

is not direct$-$response advertising; digital ads are not relevant to direct response

is not direct$-$response advertising; it does not involve e$-$mail

is not direct$-$response advertising; it is intended to build brand loyalty