1. Data from published and third-party sources is considered

a.primary research.

b.secondary research.

c.a public resource.

d.focused research.

2.The time-series approach involves

a.estimating demand based on one country's historical market growth to another.

b.comparing data based on relationships to other data.

c.assessing the market growth of several markets over the period of one year.

d.taking research samples at different times over a period of years to compare results.

3.The market segmentation approach known as psychographic demographics is determined from

a.cultural psychology measures.

b.behaviors and values.

c.educational levels.

d.brand loyalty or adoption habits.

4.When a firm is conducting research in foreign markets, the role of language would most likely impact the chance for

a.frame error.

b.instrument error.

c.nonresponse error.

d.selection error.

5.

The Gold Key Service is provided by

a.U.S. Trade Initiatives Agency.

b.U.S. State Department.

c.World Bank Initiative Agency.

d.U.S. Commercial Service.