1. Decision Making (8 POINTS) Using the ratings table below, determine which web conferencing brand you would choose after applying the various noncompensatory rules.

ATTRIBUTE Any Meeting Microsoft Teams WebEx Zoom

Ease of Sign-In 8 7 7 6

Quality of Graphics 10 8 9 8

Customization 5 7 7 9

Stability 9 8 5 7

(a) Apply the conjunctive rule, with a minimum cutoff at 7. Which brand is chosen using this approach? __________________________________________________________

(b) Apply the disjunctive rule, with a minimum cutoff at 10. Which brand is chosen using this approach? __________________________________________________________

(c) Apply the lexicographic rule, in which customization is the selected criterion. Which brand is chosen? ____________________________________________________________

(d) Apply the elimination-by-aspects rule, in which: i. a minimum of 9 on quality of graphics is required ii. a minimum of 7 on customization is required Which brand is chosen using this approach? ____________________________________________________________