Question: 1. Define a product design and development process. 2. List reasons for developing new products and services. 3. Discuss the dimensions of product and service

1. Define a product design and development process.

2. List reasons for developing new products and services.

3. Discuss the dimensions of product and service design that are important in OM.

4. Describe how the phases of product and service development are applied in the functional areas of a company.

5. Explain organizational roles in product and service development.

6. Identify approaches to improving product and service designs.


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