1. Define classical conditioning and operant conditioning and provide the example of each conditioning in marketing contexts. Then, discuss which conditioning could be more useful to persuade consumers to make purchases of certain products or services and why you do think so.

2. Automatic information processing quite frequently happens in your daily life. It is maybe caused by your routine activities (e.g., habits) with little consciousness to do something. On the other hand, some choices of products need your efforts in grocery shopping.

In your grocery shopping, what kinds of product categories can make your habitual buying behavior (e.g., low involvement in a purchase) while making you deliberated buying behavior? Example(s)? Recall your grocery shopping experience among consumer products (Merchandise or other items of common or daily use, ordinarily bought by individuals or households for private consumption