Question: 1. Define consumer behavior and why segmentation is necessary? Explain the bases for segmentation with the help of two-by-two matrix ? 2. What do you

1. Define consumer behavior and why segmentation is necessary? Explain the bases for segmentation with the help of two-by-two matrix ?

2. What do you understand by brand loyalty and relationships and why it is important ? ( Write all the points)

3. What is personality ? Define self and self-image and why self image is important ?

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